Stockholm, Sweden, 2025-10-03
The Active Brands Group Scandinavia AB (ABG), a leading player of sports and health products in the Nordic region, continues to grow its presence in Norway. With several brands in the ABG portfolio expanding their market footprint – including Ortho Movement through Vitus Apotek and Rehband across leading sports retailers such as Sport Holding, Stadion and XXL – ABG is reinforcing its local team to ensure strong partnerships and high service levels.
Strengthening the team for continued growth
To support this expansion, ABG is pleased to welcome Benjamin Elmgren as Field Sales Manager Nordics. Benjamin brings valuable retail experience from Stadium, where he worked as a store manager, and will play an important role in driving sales and building strong relationships with ABG’s partners in Sweden and Norway.
“Norway is a key growth market for us, and we want to make sure our customers experience the same high service and engagement as always, even as we expand," says Oscar Andersson, Sales Manager Nordics at ABG. “With his retail background and passion for customer relations, Benjamin is a perfect addition to the team.”
From retail to distribution
“My years in retail gave me valuable insight into customer needs; knowledge I now look forward to applying as ABG continues its rapid expansion in the Nordics. I’m excited to be part of this journey, supporting our partners and bringing our brands to more consumers,” says Benjamin Elmgren, Field Sales Manager Nordics at ABG.
Media Contact
The Active Brands Group Scandinavia AB
Oscar Andersson, Sales Manager Nordics
Email: oscar@activebrandsgroup.com
