
WE INSPIRE, EMPOWER & ELEVATE THE WAY PEOPLE MOVE
At Active Brands Group, we are driven by a passion for promoting an active and healthy lifestyle for everyone. Our mission goes beyond just offering high-quality sports and lifestyle products; we strive to inspire people to embrace physical activity and enjoy their pursuits to the fullest. Through innovative design, superior performance, and a deep commitment to well-being, we aim to make every activity more enjoyable and accessible. Our team works tirelessly to provide products that motivate and support individuals in their journey toward a more active lifestyle. Our mission is to inspire, empower, and elevate the way people live and move. At Active Brands Group, we believe that an active life, is a better life.
ABG IN NUMBERS
Together with 8 Brands
+25
Countries
+1500
Doors
+6500
Skus
HOW WE WORK
Our Philosophy
We work with all these areas in symbios in able to adapt to the ever changing market structure.
Curious
We’re endlessly curious about people, ideas and change – always looking ahead, always ready to discover new opportunities.
Quick
We move fast – not just because we can, but because it's in our DNA. When opportunity knocks, we’re ready to act, adapt and make things happen – together.

Committed
We show up with heart, follow through with care, and never give up. For our customers, our partners, and each other – we’re in it for the long run.
OUR COMPANY STRUCTURE
3 Business Areas
Our operations and areas of expertise cover the entire value chain from manufacturing to sales to consumers.
We help Nordic Sports Brands with their sourcing and production of clothing and accessories in Asia.
We develop our own brands to provide innovative product to the sports and pharma market on a global scale.
We represent leading accessories brands within the sports and pharma segment for the Nordic & Baltic markets.

