ABOUT US

WE AIM TO CREATE A HEALTHIER WORLD, BY ENCOURAGING TO AN ACTIVE LIFESTYLE.

At Active Brands Group, we are driven by a passion for promoting an active and healthy lifestyle for everyone. Our mission goes beyond just offering high-quality sports and lifestyle products; we strive to inspire people to embrace physical activity and enjoy their pursuits to the fullest. Through innovative design, superior performance, and a deep commitment to well-being, we aim to make every activity more enjoyable and accessible. Our team works tirelessly to provide products that motivate and support individuals in their journey toward a more active lifestyle. Our mission is to inspire, empower, and elevate the way people live and move. At Active Brands Group, we believe that an active life, is a better life.

WE INSPIRE, EMPOWER & ELEVATE THE WAY PEOPLE MOVE

ABG IN NUMBERS

Together with 8 Brands

+25

Countries

+1500

Doors

+6500

Skus

HOW WE WORK

Our Philosophy

We work with all these areas in symbios in able to adapt to the ever changing market structure.

Curious

We are interested in what is going on around us and always on the lookout for new opportunities.

Quick

When an opportunity arises, our nimble organization acts fast. 

Adaptable

We thrive in ever changing surroundings where we need to change as the landscape changes. 

OUR COMPANY STRUCTURE

3 Business Areas

Our operations and areas of expertise cover the entire value chain from manufacturing to sales to consumers.

Sourcing

We help leading Nordic brands in sports with their production of clothing and accessories.

Brands

We develop our own brands to provide innovative products for the sports market on a global scale.

Distribution

We stock, market and sell products in sports and health to leading retailers in the Nordic & Baltic regions.

HOW WE FUNCTION

STAY ACTIVE