Crew-driven adventure brand, rooted in boards lifestyle.
ColourWear was born from a desire to challenge the industry and the status-quo of the board and ski apparel market. The brand is known for its colourful designs and its strong street influences from the freeride and board culture.
Born 2010
IN GOTHENBURG, SWEDEN
ColourWear was started by a group of mates who just loved riding together.
The people at CLWR has worked in the outdoor industry their entire careers, they saw that the general attitude across the board turned more serious and exclusive. More people were wearing cool outdoor wear and kits had more features. CLWR focuses on those simple epic days shredding with your mates, nailing that next trick or skiing in powder for the first time.
CLWR are for the crew, by the crew and for the people who just love riding together.
EPIC TIMES & BEST MATES
At CLWR they believe that the most epic times come from being with the people you love and experiencing the very best nature has to offer. Whether it’s at the top of the park, sending it down a tree line on a powder day or surfing glassy waves.
GET OUT THERE WITH YOUR CREW
CLWR don’t care about competing or looking impressive, they just want to have fun with their mates. CLWR makes clothing specifically designed for riders, by riders, who have deep roots in the scene.
The memories made on the mountain and in the ocean are epic, and life’s too short to take yourself seriously.
VALUES
A CREW MENTALITY
CREATIVE EXPRESSION
INCLUSIVITY IN ADVENTURE ACTIVITIES
PERSONALITY
CREW DRIVEN
NO EGO
HERE TO STAND OUT
FOR EVERYONE
BORN FROM RIDERS, FOR RIDERS
PURPOSE
RIDE WITH YOUR CREW WITHOUT LIMITS
