News

Welcome to the ABG News page. Here, you can stay updated on the latest company developments, including new product launches, market expansions, and key events. Discover insightful articles about industry trends and our strategic initiatives. Our News section provides a comprehensive overview of what's happening at ABG, offering professional insights and updates to keep you informed and connected with our journey to promote active lifestyles. Stay tuned for the latest stories and achievements from our dynamic team.

ColourWearColourWear Enters the French Market with Strategic Expansion Initiative

ColourWear Enters the French Market with Strategic Expansion Initiative

ColourWear (CLWR), a Scandinavian ski and performance brand known for its technical skiwear that blends functionality with contemporary design, announces its entry into the French market. The move ...

AwardsAetrex Distributor of the Year!

Aetrex Distributor of the Year!

The Active Brands Group Scandinavia AB (ABG) has been awarded for the second time Distributor of the Year 2025 by Aetrex, a global leader in foot scanning technology and data-driven orthotics and f...

AwardsThree-Time DI Gasell Winner: Active Brands Group Continues Its Growth Journey

Three-Time DI Gasell Winner: Active Brands Group Continues Its Growth Journey

The Active Brands Group Scandinavia AB (ABG), a leading brand house focused on developing, distributing, and sourcing sports and health brands, is proud to announce that it has once again been reco...

Active Brands Group expands in Norway and strengthens sales team with new hire

Active Brands Group expands in Norway and strengthens sales team with new hire

Stockholm, Sweden, 2025-10-03 The Active Brands Group Scandinavia AB (ABG), a leading player of sports and health products in the Nordic region, continues to grow its presence in Norway. With sev...

Ortho MovementOrtho Movement Accelerates Middle East Presence with GO Sport Partnership

Ortho Movement Accelerates Middle East Presence with GO Sport Partnership

Ortho Movement,  a leading Nordic brand in sports and training accessories, with half a million activity-based insoles sold globally, has announced the next stage of its Middle East expansion throu...

PartnershipsActive Brands Group Signs Strategic Partnership with Imbox Protection

Active Brands Group Signs Strategic Partnership with Imbox Protection

Stockholm, Sweden, 2025-09-17 The Active Brands Group Scandinavia AB (ABG), a leading player of sports and performance accessories in the Nordic region, proudly announces a new partnership with I...