Makes your stuff SmellWell

SmellWell is a Swedish brand that focuses on creating eco-friendly 3-in-1 solutions to keep your gear fresh and to extend the life of your favorite items by absorbing moisture and making your stuff smell well.

Fresh since 2012

As a result of a pair of stinky football shoes

SmellWell was founded in Sweden in 2012, inspired by a pair of smelly football shoes. After finding that existing solutions only masked odors, the founders collaborated with scientists to develop an environmentally friendly formula that tackles the problem at its root. Today, SmellWell products are available in over 6,000 stores worldwide, helping people keep their belongings fresh and odor-free.

Eco-Friendly Freshness Solutions

SmellWell products are designed to absorb moisture and eliminate odors, using a unique, planet-friendly formula. The product range includes inserts for shoes, bags, and sports gear, all crafted to prolong the life of your items while maintaining freshness. SmellWell's commitment to sustainability is reflected in their use of recycled materials and climate-neutral manufacturing processes.


SmellWell is dedicated to continuous improvement in sustainability and product efficacy. Each product undergoes rigorous testing to ensure it meets high standards of performance and durability. SmellWell's innovative approach incorporates sustainable materials and practices, making their products not only effective but also environmentally friendly. By focusing on long-lasting freshness, SmellWell helps reduce waste and encourages the maintenance of personal belongings, aligning with a broader commitment to environmental stewardship.

Freshener Inserts

SmellWell freshener inserts are designed to absorb moisture and eliminate odors, keeping footwear fresh and extending its lifespan.

Freshener Bags

Perfect for sports gear and equipment, SmellWell freshener bags tackle tough odors and maintain freshness, making them ideal for active individuals.

Laundry Capsules

SmellWell laundry capsules offer a convenient and effective way to keep clothes fresh and clean, using eco-friendly ingredients that are tough on odors but gentle on fabrics.