Stockholm, Sweden, 2026-05-06
Ortho Movement, a leading Nordic brand in sports, training and rehab accessories, announces the launch of its Safe Step Sock through multiple pharmacy chains, such as Apoteket, Kronans Apotek, and DOZ Apotek, both online and in physical stores. The launch marks an important step in making fall-prevention and everyday safety solutions more accessible to a broader consumer audience.
Nordic Design Supporting Everyday Stability
As demand increases for preventive health products that support safe and active living, pharmacies play a key role in guiding consumers toward trusted and practical solutions. Safe Step Sock is designed to enhance grip and stability in everyday environments, particularly in the home where slips and falls are a common risk factor.
“Expanding Safe Step Sock into the pharmacy channels allows us to reach consumers at the right moment, when safety, confidence, and long-term mobility are top priorities,” says Oscar Andersson Rhönnander, Sales Manager at Ortho Movement. “It’s a product built around a clear need – helping people move more safely in their everyday lives without compromising on comfort.”
Safe Step Sock features a carefully engineered anti-slip sole that provides reliable traction on indoor surfaces such as wood, tile, and laminate floors. Designed for comfortable, all-day use, the product supports a wide range of users – from active adults to seniors seeking added security in daily movement. With its clean Nordic design and focus on function, Safe Step Sock combines everyday comfort with practical safety.
The rollout strengthens Ortho Movement’s position within the growing preventive health and mobility segment, while supporting its broader mission to enable safe, confident movement for everyone.
Media Contact
Ortho Movement
Oscar Andersson Rhönnander, Sales Manager Ortho Movement
Email: oscar@activebrandsgroup.com
Website: www.orthomovement.com
