Stockholm, Sweden, 2026-09-03
The Active Brands Group Scandinavia AB (ABG), a leading player in sports and performance accessories in the Nordic region, is pleased to welcome Melvin Carls as Field Sales Representative in Sweden. The appointment strengthens ABG’s sales presence and continued focus on close relationships with retail partners across the Swedish market.
Strengthening Our Swedish Sales Team
Melvin joins ABG with experience from Stadium, where he worked in retail sales. His hands-on experience from sports retail and direct customer interaction provides a strong foundation for his new role at ABG.
“Melvin brings valuable experience from the in-store experience and a strong understanding of the customer perspective. We’re very happy to welcome him to the team and look forward to seeing him develop within ABG,” says Oscar Andersson Rhönnander, Sales Manager Nordics at ABG.
“I’m really excited to join ABG and take the next step in my career. I look forward to getting out into the market, building strong relationships with our retail partners and contributing to the continued growth of ABG,” says Melvin Carls, Field Sales Representative at ABG.
Media Contact
The Active Brands Group Scandinavia AB
Oscar Andersson Rhönnander, Sales Manager Nordics
Email: oscar@activebrandsgroup.se
