Stockholm, Sweden, 2026-06-11
The Active Brands Group Scandinavia AB (ABG), a leading brand house in sports and performance accessories in the Nordic region, is proud to extend its partnership with IF Brommapojkarna (BP) for the 2026 season. First initiated in 2025, the collaboration continues through ABG’s brands Ortho Movement, GloveGlu and SmellWell, bringing practical product solutions to one of Sweden’s most established football clubs.
Supporting the Demands of Modern Football
“We are very pleased to continue our partnership with BP. Through Ortho Movement, GloveGlu and SmellWell, we can support different parts of the football experience — from foot comfort and goalkeeper grip to freshness and care of sports equipment. BP’s focus on development, community and long-term ambition makes this a natural collaboration for us,” says Jonatan Storesund, Brand Manager at ABG.
With a strong presence across elite, academy and youth football, BP represents a dynamic setting where product relevance, long-term player development and daily training routines come together. Through this partnership, ABG connects three complementary brands to the needs of players, goalkeepers and teams throughout the season.
“We are happy to continue our collaboration with ABG and their brands. Their product portfolio is highly relevant to our environment and supports the everyday needs of players across the club,” says Eriq Christiansson, Commercial Manager at IF Brommapojkarna.
Ortho Movement offers football insoles and performance accessories designed to support movement and comfort during training and match play. GloveGlu provides specialist goalkeeper products focused on grip, glove care and durability. SmellWell adds smart solutions that help keep shoes, bags and sports equipment fresh throughout an intense football season.
Media Contact
The Active Brands Group Scandinavia AB
Jonatan Storesund, Brand Manager
Email: jonatan@activebrandsgroup.com
Website: www.activebrandsgroup.se
