Dubai, UAE, 2025-11-05
The Active Brands Group Scandinavia AB (ABG) has been awarded for the second time Distributor of the Year 2025 by Aetrex, a global leader in foot scanning technology and data-driven orthotics and footwear. Presented at Aetrex’s annual global summit, the award recognizes ABG’s instrumental role in expanding Aetrex’s premium retail experience and advanced in-store fitting technology across the Nordic region.
Global Recognition
Since 2002, Aetrex has placed over 12,000 scanners worldwide that have performed more than 50 million unique customer foot scans. Its leading 3D foot scanners, the Albert Pro and Zoe Pro, collect essential 3D measurements and pressure data underfoot to assist premier retailers to deliver unmatched comfort, biomechanical precision, and a personalized shoe fit along with Aetrex’s custom select premium orthotics. Being named Distributor of the Year is a mark of excellence in execution, market impact, and innovation.
“We’re honored by this recognition and the partnership we have developed over the years,” says Pierre Garami, Chief Business Officer at ABG. “It reflects the strength of our joint collaboration with retailers and our commitment to transforming the in-store experience with innovation and insight.”
Setting the Standard for Retail Innovation
With over 100 Aetrex scanners installed at major Nordic retailers such as Stadium and Gå & Löpkliniken, ABG has helped bring precision foot diagnostics to the forefront of the consumer retail experience. The Aetrex scanner analyzes foot pressure, arch type, and gait – instantly matching each customer with the optimal orthotic solution.
“ABG has proven to be a strong and reliable partner – both in driving sales and in executing our shared strategy,” says Larry Schwartz, CEO at Aetrex. “They’ve helped establish Aetrex as the leader in 3D foot scanning in the Nordics, and we’re proud to call them our partner.”
As Aetrex continues to lead the global movement toward customized foot care and digital fitting, ABG remains a key partner in scaling this innovation across the Nordic region.
Media Contact
The Active Brands Group Scandinavia AB
Pierre Garami, Chief Business Officer
Email: pierre@activebrandsgroup.com
