Gothenburg, Sweden, 2025-11-21
ColourWear (CLWR), a Scandinavian ski and performance brand known for its technical skiwear that blends functionality with contemporary design, announces its entry into the French market. The move represents a natural next step in CLWR’s ongoing European expansion, following strong traction in Benelux, Germany, Switzerland, and Austria.
Scandinavian Design for French Alpine Consumers
France is one of Europe’s most established markets for ski and winter performance apparel, supported by a strong retail infrastructure and high participation in alpine sports. For CLWR, entering France is a continuation of the brand’s proven expansion model in neighbouring markets, where Scandinavian functionality and clean design have gained momentum with both retailers and consumers. The move reinforces CLWR’s position as a growing European player in the technical skiwear category.
“Expanding into France is a significant milestone for CLWR and aligns with our strategy to grow in key European markets,” says Finn Schottenius, CEO, CLWR. “The country’s strong Alpine heritage and influential fashion culture make it a perfect match for our brand identity and product philosophy.”
A Strengthened European Footprint
The launch introduces key pieces from CLWR’s technical skiwear line, designed for wintersport performance with a distinct Scandinavian edge. By adding France to its network, CLWR completes an important piece of its European expansion map and builds the foundation for continued growth across key alpine and wintersport regions.
Media Contact
CLWR
Finn Schottenius, CEO
Email: finn@colourwear.com
Website: https://www.colourwear.com/
