Stockholm, [02/12/2024] – Ortho Movement, a leading Nordic brand in sports and training accessories, proudly presents its new line of ice studs for the autumn and winter season of 2024. The series, which includes the products Walking Trex, Running Trex, and Heel Trex, will be available through key retailers in both the sports and pharmacy sectors, including Stadium, XXL, Apoteket AB.
Ortho Movement's ice studs are designed to provide secure grip on icy and slippery surfaces, reducing the risk of falls and injuries during the cold months. The range is tailored to suit different activity levels and needs:
- Walking Trex: Ideal for daily walks and everyday use, offering reliable grip and stability.
- Running Trex: Designed for running shoes, perfect for those who want to continue their training during winter without worrying about slippery conditions.
- Heel Trex: Easy-to-use heel studs that can be quickly and conveniently attached to various types of footwear.
"We are very proud of our new ice studs series and the significant interest shown by our key customers in the sports and pharmacy sectors. This confirms that the products we develop meet market demand and that our relationships with retailers are strong and valuable," says Jonatan Storesund, Product Development Manager at Ortho Movement.
The Ortho Movement ice studs series has been developed with input from retailers, material experts, and extensive testing conducted by the Finnish institute SGS. "The choice of materials and design has been central to the development of our new studs. We have also incorporated valuable feedback from our retailers, while SGS in Finland has carried out rigorous tests to ensure both safety and durability," says Jonatan Storesund.
With the new studs series, Ortho Movement and its partners aim to meet consumers' needs for safe, reliable, and user-friendly products to tackle the challenges of winter. The series is easy to use and compatible with all types of footwear, making it an optimal choice for anyone who wants to stay active during the winter months.
About Ortho Movement:
Ortho Movement is a Swedish brand specializing in activity-based sports and training accessories. With a focus on functionality, quality, and innovation, Ortho Movement strives to enable people to move with comfort and safety in all situations.
About The Active Brands Group Scandinavia AB:
The Active Brands Group Scandinavia AB is the parent company of Ortho Movement and is responsible for distribution and brand development in the Nordic region.
For further information, please contact:
Oscar Andersson Rhönnander
Country Manager Sweden, The Active Brands Group Scandinavia AB
Email: oscar@activebrandsgroup.com
