Stockholm, 2025.03.21
The Active Brands Group Scandinavia AB (ABG) is proud to announce a new partnership with IF Brommapojkarna for the 2025 season. Through this collaboration, ABG, with its leading brands Ortho Movement, SmellWell, and GloveGlu, will provide products to both the men's and women's teams as well as the academy.
IF Brommapojkarna, one of Europe's largest football clubs with a strong tradition of talent development, shares ABG's vision of creating optimal conditions for players to perform at their best. This partnership ensures that players will have access to specially developed products that enhance comfort, performance, and prevent injuries – both on and off the pitch.
“We are incredibly excited to partner with Brommapojkarna,” says Jonatan Storesund, Marketing and Product Manager at ABG. “Through our brands Ortho Movement, SmellWell, and GloveGlu, we can offer innovative solutions for foot comfort, shoe care, and grip enhancement. This collaboration is part of our strategic focus on the football segment and we are committed to support athletes at all levels, from academy players to elite professionals.”
Through this partnership, IF Brommapojkarna players will have access to:
Ortho Movement
Football Insole IMPACT and SPEED – Football-specific insoles optimized for quick movements, increased stability, and improved energy return.
Powergel Inserts – Specially designed gel inserts for targeted support under high-impact conditions.
Sport Medic Tapes & Supports – Tapes and support products designed to reduce strain and prevent injuries.
SmellWell
Freshener Inserts – Innovative freshness pouches with a 3-in-1 effect: absorbing moisture and sweat, eliminating odors, and adding a fresh scent to football boots and sports bags.
GloveGlu
Grip Enhancers – Specialized products to improve grip and durability for goalkeeper gloves.
Wash & Refresh – Cleaning and care products to extend the lifespan of goalkeeper gloves and keep them fresh.
“Partnering with ABG and gaining access to their expertise and products is a major step for us,” says Jesper Hussfelt, Partnership Manager at IF Brommapojkarna. “Their high-quality solutions allow us to further improve comfort, performance, and injury prevention for both our first teams and academy players. The more injuries we can prevent, the more time our players can spend on the pitch developing their skills.”
This partnership is part of ABG's long-term commitment to supporting athletes with innovative and functional solutions for better comfort, grip, shoe care, and recovery.
For more information about the partnership, please contact:
The Active Brands Group Scandinavia AB
Jonatan Storesund: Marketing and Product Manager
