News

Welcome to the ABG News page. Here, you can stay updated on the latest company developments, including new product launches, market expansions, and key events. Discover insightful articles about industry trends and our strategic initiatives. Our News section provides a comprehensive overview of what's happening at ABG, offering professional insights and updates to keep you informed and connected with our journey to promote active lifestyles. Stay tuned for the latest stories and achievements from our dynamic team.

PartnershipsActive Brands Group Signs Strategic Partnership with Imbox Protection

Active Brands Group Signs Strategic Partnership with Imbox Protection

Stockholm, Sweden, 2025-09-17 The Active Brands Group Scandinavia AB (ABG), a leading player of sports and performance accessories in the Nordic region, proudly announces a new partnership with I...

PartnershipsActive Brands Group becomes exclusive distributor for Grangers in Sweden

Active Brands Group becomes exclusive distributor for Grangers in Sweden

Stockholm, 2025-07-03 The Active Brands Group Scandinavia AB (ABG), a leading distributor of sports and health products in the Nordic region, proudly announces that it has entered into an exclusive...

PartnershipsThe Active Brands Group Scandinavia AB partners with IF Brommapojkarna for the 2025 season

The Active Brands Group Scandinavia AB partners with IF Brommapojkarna for the 2025 season

Stockholm, 2025.03.21  The Active Brands Group Scandinavia AB (ABG) is proud to announce a new partnership with IF Brommapojkarna for the 2025 season. Through this collaboration, ABG, with its lead...