Stockholm, Sweden, 2025-09-17
The Active Brands Group Scandinavia AB (ABG), a leading player of sports and performance accessories in the Nordic region, proudly announces a new partnership with Imbox Protection, the global market leader with its patented footwear protection technology. This agreement marks another important step in ABG’s long-term growth strategy and further strengthens the company’s position across Sweden, Norway, Denmark, and Finland.
Expanding Our Nordic Footprint
ABG continues to grow its strong portfolio in the Nordic sports segment by adding complementary, high-value brands that enhance both retailer and consumer experiences.
“We are delighted to welcome Imbox Protection to ABG. This partnership is a strong strategic fit that supports our vision of ABG being a key Nordic partner for innovative sports brands. Imbox’s unique and cutting edge in-store service concept complements our portfolio and provides additional value to all our partners,” says Pierre Garami, Chief Business Officer, ABG.
A Strong Partner for the Future
Imbox’s proven in-store protection service is widely recognized for providing retailers with a profitable add-on solution while ensuring long-lasting protection for increased performance for shoes and headwear. Today, Imbox is trusted by leading retailers globally, giving the brand a strong market presence and credibility with both retailers and consumers.
“ABG’s cooperation with Imbox Protection helps bring the benefits of the Imbox technology to selected valued sport retail partners and their customers in Scandinavia. ABG’s way of working is a great fit with how we can strengthen our support to existing customers,” says Bo Redder, Head of European Sales, Imbox Protection.
Media Contact
The Active Brands Group Scandinavia AB
Pierre Garami, Chief Business Officer
Email: pierre@activebrandsgroup.com
