Dubai, UAE, 2025.09.02
Ortho Movement, a leading Nordic brand in sports and training accessories, has entered the Middle East through a new partnership with ACO – The Athletes Co. This collaboration brings Ortho Movement’s products to the United Arab Emirates, Qatar, and Saudi Arabia, providing athletes and active individuals with premium solutions for enhanced comfort and performance.
"Partnering with ACO is a major step for our international expansion," says Pierre Garami, Chief Business Officer at Ortho Movement. "The Middle East is a fast-growing market for sports and active lifestyle, and we see a high demand for quality products that enhance comfort and performance. With our activity insoles and sports shoelaces, we provide a simple yet effective solution for athletes and active individuals to take better care of their feet and footwear."
Nordic Performance Meets Middle Eastern Energy
ACO – The Athletes Co is one of the region’s leading sports and lifestyle retailers, offering a carefully curated selection of international brands. With flagship locations in key destinations and a strong presence across both physical and digital channels, ACO creates an inspiring shopping experience for active consumers. Through this collaboration, ACO positions itself as a key Middle East retailer for Ortho Movement, introducing Nordic design and innovation to a market with a growing appetite for premium sports technology.
"At ACO, we always strive to offer our customers the best products in sports and lifestyle," adds Sumit Jain, Business Head, at ACO – The Athletes Co. "Ortho Movement’s products combine innovation and functionality in a way that truly adds value."
The partnership marks the first step in Ortho Movement’s Middle East growth strategy, with plans to expand distribution and introduce additional product categories across the region in the coming years.
Media Contact
Ortho Movement
Pierre Garami, Chief Business Officer
Email: pierre@activebrandsgroup.com
Website: www.orthomovement.com
