Stockholm, 2025-07-03
The Active Brands Group Scandinavia AB (ABG), a leading distributor of sports and health products in the Nordic region, proudly announces that it has entered into an exclusive partnership with the British brand Grangers. Starting July 1, 2025, ABG will take over full distribution of Grangers' products in Sweden.
Founded in 1937, in the United Kingdom, Grangers is internationally recognised for its high-quality cleaning and waterproofing products for technical textiles and outdoor gear. With a strong focus on sustainability, innovation and performance, Grangers has become the go-to choice for both everyday users and professional adventurers around the world.
“We are incredibly excited to welcome Grangers to our brand portfolio. Their strong commitment to environmentally-responsible solutions and technically-advanced products aligns perfectly with our values and our strategy to offer the market premium brands with long-term potential,” says Pierre Garami, Chief Business Officer at The Active Brands Group Scandinavia AB.
The takeover of the distribution will provide retailers and consumers in Sweden with access to the full Grangers range, along with local service, increased market presence and an efficient distribution network.
“We see Sweden as an important growth market and are very pleased to partner with such an experienced and passionate team as ABG. Their deep understanding of the Nordic market and strong relationships with retailers make them the perfect partner for us,” says Natasha Barwell-Jones, Director of Marketing and Communications at Grangers.
This new collaboration marks a significant step in Grangers’ international expansion and further strengthens The Active Brands Group’s position as a key player in the outdoor and sports segment in the Nordics.
For more information, please contact:
Pierre Garami, CBO
The Active Brands Group Scandinavia AB
Email: pierre@activebrandsgroup.se
Web: https://activebrandsgroup.se
