News

Welcome to the ABG News page. Here, you can stay updated on the latest company developments, including new product launches, market expansions, and key events. Discover insightful articles about industry trends and our strategic initiatives. Our News section provides a comprehensive overview of what's happening at ABG, offering professional insights and updates to keep you informed and connected with our journey to promote active lifestyles. Stay tuned for the latest stories and achievements from our dynamic team.

ColourWearActive Brands Group Acquires ColourWear

Active Brands Group Acquires ColourWear

Active Brands Group is adding the board and ski brand, ColourWear, to its roster as it expands its product portfolio. Active Brands Group announces it has acquired the Swedish board and ski brand,...

Active Brands Group Hires Mads Elholm As New Country Manager In Denmark

Active Brands Group Hires Mads Elholm As New Country Manager In Denmark

It is with great confidence that Active Brands Group (ABG) and Mads Elholm team up in order to further expand the presence of ABG’s brands on the Danish market. Denmark is one of ABG’s top markets...

Ortho MovementOrtho Movements Powergel Range Enters SuperSports Thailand

Ortho Movements Powergel Range Enters SuperSports Thailand

The Powergel Range: New Ortho Movements Shoe Gel Inserts Will Be Exclusively Launched through SuperSports Stores in Thailand Stockholm, Sweden 16th of Mars, 2021 – Ortho Movement, known for increa...

RehbandSwedish Distributor Behind Rehband’s New E-Com Platform

Swedish Distributor Behind Rehband’s New E-Com Platform

Rehband’s new Nordic e-commerce platform will now be launched in October 2020 and the Swedish distributor The Active Brands Group Scandinavia will be responsible for the operation.  In June, it wa...

Ortho MovementOrtho Movement Partners With Supersports To Take Footwear And Insole Technology To A New Level

Ortho Movement Partners With Supersports To Take Footwear And Insole Technology To A New Level

Bangkok, Thailand September the 1st, 2020 – Supersports (Central Retail Group), one of the world’s top sporting retail chains and Ortho Movement, part of Active Brands Group distribution company, ...

RehbandActive Brands Group Adds Nordic Market Leader Rehband To Its Brand Portfolio.

Active Brands Group Adds Nordic Market Leader Rehband To Its Brand Portfolio.

The Active Brands Groups Scandinavia AB (ABG) has officially added Rehband, an established brand with deep Swedish heritage, founded in 1955, to its global portfolio, and will act as the brand’s e...